Every organization talks about "partnering" with their clients, but do they really understand what it takes?  In this video, you'll discover that it takes courage and trust to truly partner - giving up some control and sharing it with another company.  But being a partner will produce better outcomes for both organizations, if Win-Win is the foundation.  Take a look at this video and think about what partnership looks like, and ask yourself if you have any customers that fit this category of working relationship.