Every organization talks about "partnering" with their clients, but do they really understand what it takes?  In this video, you'll discover that it takes courage and trust to truly partner—giving up some control and sharing it with another company.  But being a partner will produce better outcomes for both organizations, if win-win is the foundation.  Take a look at this video and think about what partnership looks like, and ask yourself if you have any customers that fit this category of working relationship.

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